"My goal is to give Canadian players accurate, unbiased information so they can make the most of every sweepstakes platform — especially WOW Vegas."
Sarah Mitchell
Sweepstakes Casino Analyst & Lead Reviewer — Canada
Years experience
Casinos reviewed
Publications
Digital Marketing
About Sarah Mitchell
Sarah Mitchell has reviewed sweepstakes casinos and social gaming platforms for Canadian audiences since 2018. With an M.Sc. in Digital Marketing from the University of British Columbia and over 140 platforms reviewed across North America, she brings both academic rigour and practical experience to every assessment.
Her methodology includes a minimum four-week testing period per casino, covering game performance, bonus claim accuracy, payout processing, and mobile compatibility. For WOW Vegas Casino Canada, Sarah conducted a six-week engagement testing daily bonus systems, VIP progression, and Sweepstakes Coin redemption — culminating in the 9.2/10 expert review published on this site.
Expertise and coverage
Sarah's coverage focuses exclusively on platforms legal in Canada — particularly social casinos and sweepstakes platforms that offer real prize redemption without requiring traditional gambling deposits. Her work has been cited in 12 Canadian gaming publications and three university digital marketing case studies examining the growth of the sweepstakes casino sector in Canada between 2020 and 2026.
Her specialist knowledge includes the Canadian sweepstakes legal framework, AMOE (mail-in entry) compliance, KYC verification timelines, and payment processing best practices for e-Transfer redemptions. See her full analysis of WOW Vegas bonuses, the game library, the slots guide, and the mobile app review.